Module 02
Brand identity
We build identity systems that survive contact with real life: social tiles, sales decks, packaging, and a 404 page. Everything ships as tokens and templates your team can use on day one.
Talk to us about brand identityWhat you get
- Logo suite and usage rules
- Color, type and layout system
- Voice and tone guide with examples
- Template library for decks, social and email
- Brand site or guidelines portal
What changes
- 01Faster production because decisions are already made
- 02Consistent presence across every channel
- 03Assets your team can edit without a designer
How we deliver it
Four steps, one owner.
- 01
Audit
Weeks 1 to 3
We read your numbers, interview customers and map what is really driving revenue. You get a written teardown with no jargon.
- 02
Architect
Weeks 3 to 4
One plan across brand, web, media and automation, with owners, budgets and a scoreboard everyone can read.
- 03
Build
Weeks 4 to 10
Creative, site, tracking and workflows ship together so the system works the day it goes live.
- 04
Run
Ongoing
A weekly operating rhythm: test, learn, reallocate. Monthly reviews tie everything back to revenue.
In practice
- Sample case studyE-commerce2025
Harbor & Pine: from marketplace seller to direct brand
Rebuilt brand, store and paid media for an outdoor goods label that depended on a single marketplace.
- 6% to 41%Direct revenue share
- -32%Blended CAC
- +19 ptsRepeat purchase rate
- Sample case studyHospitality2024
Verde Table: a restaurant group that fills its own tables
Brand refresh and always on social and search program for a five venue restaurant group.
- +71%Direct reservations
- -18%Delivery app share
- 9.4kEmail list
Questions
About brand identity
Can you refresh an existing brand instead of starting over?
Yes. We often keep the equity that works, such as a name or a color, and rebuild the system around it.
What files do we receive?
Vector logos, font licences, design tokens, editable templates and a PDF plus web version of the guidelines.
Start here
Find out what is leaking revenue in your marketing.
Book a free 30 minute audit. You will leave with three specific fixes, whether or not we work together.