The challenge
Ninety percent of revenue came from one marketplace with rising fees and no customer data.
E-commerce · 2025
Harbor & Pine: from marketplace seller to direct brand
Rebuilt brand, store and paid media for an outdoor goods label that depended on a single marketplace.
Sample case study. Replace with your own work from the admin panel.
6% to 41%
Direct revenue share
-32%
Blended CAC
+19 pts
Repeat purchase rate
What we built
A new identity, a Next.js storefront with a content hub, a creative testing engine on Meta and Google, and lifecycle email in Klaviyo.
More work
- Sample case studySaaS2025
Kestrel Analytics: product led growth for a data startup
A new website, onboarding and lifecycle program that turned free trials into paying teams.
- 7.2% to 12.8%Trial to paid
- +37%Activation rate
- 2.6xOrganic signups
- Sample case studyHealthcare2025
Northfield Dental: a booking engine for 14 clinics
Unified fourteen local sites into one platform with online booking, local SEO and automated reminders.
- +58%Online bookings
- -24%No show rate
- 2.3xLocal pack visibility
Start here
Find out what is leaking revenue in your marketing.
Book a free 30 minute audit. You will leave with three specific fixes, whether or not we work together.