Module 05
SEO, AEO and content
Search now includes AI answers. We build content and technical foundations that rank in classic results and get cited by assistants: clear entities, structured data, original research and pages that answer questions directly.
Talk to us about seo, aeo and contentWhat you get
- Technical SEO and structured data audit
- Topic map and entity strategy
- Answer engine optimization for AI citations
- Editorial calendar and expert led content
- Link earning through original data
What changes
- 01More qualified organic demand
- 02Citations in AI overviews and assistants
- 03Content that keeps compounding
How we deliver it
Four steps, one owner.
- 01
Audit
Weeks 1 to 3
We read your numbers, interview customers and map what is really driving revenue. You get a written teardown with no jargon.
- 02
Architect
Weeks 3 to 4
One plan across brand, web, media and automation, with owners, budgets and a scoreboard everyone can read.
- 03
Build
Weeks 4 to 10
Creative, site, tracking and workflows ship together so the system works the day it goes live.
- 04
Run
Ongoing
A weekly operating rhythm: test, learn, reallocate. Monthly reviews tie everything back to revenue.
In practice
- Sample case studySaaS2025
Kestrel Analytics: product led growth for a data startup
A new website, onboarding and lifecycle program that turned free trials into paying teams.
- 7.2% to 12.8%Trial to paid
- +37%Activation rate
- 2.6xOrganic signups
- Sample case studyHealthcare2025
Northfield Dental: a booking engine for 14 clinics
Unified fourteen local sites into one platform with online booking, local SEO and automated reminders.
- +58%Online bookings
- -24%No show rate
- 2.3xLocal pack visibility
Questions
About seo, aeo and content
What is AEO?
Answer engine optimization is the practice of structuring content so AI assistants and search answer boxes can quote it accurately, with your brand attributed.
How long until SEO works?
Technical fixes can lift visibility within weeks. Content programs usually show clear traction in 4 to 6 months.
Start here
Find out what is leaking revenue in your marketing.
Book a free 30 minute audit. You will leave with three specific fixes, whether or not we work together.