Module 04
Performance marketing
We run paid media on Google, Meta, LinkedIn, YouTube and TikTok with one rule: every dollar has to earn its place. Creative, landing pages and tracking are built together so tests produce answers fast.
Talk to us about performance marketingWhat you get
- Account build and conversion tracking audit
- Creative testing roadmap and production
- Weekly budget reallocation by marginal return
- Landing page and offer testing
- Monthly reporting tied to revenue
What changes
- 01Lower blended acquisition cost
- 02A repeatable creative testing engine
- 03Reporting finance trusts
How we deliver it
Four steps, one owner.
- 01
Audit
Weeks 1 to 3
We read your numbers, interview customers and map what is really driving revenue. You get a written teardown with no jargon.
- 02
Architect
Weeks 3 to 4
One plan across brand, web, media and automation, with owners, budgets and a scoreboard everyone can read.
- 03
Build
Weeks 4 to 10
Creative, site, tracking and workflows ship together so the system works the day it goes live.
- 04
Run
Ongoing
A weekly operating rhythm: test, learn, reallocate. Monthly reviews tie everything back to revenue.
In practice
- Sample case studyE-commerce2025
Harbor & Pine: from marketplace seller to direct brand
Rebuilt brand, store and paid media for an outdoor goods label that depended on a single marketplace.
- 6% to 41%Direct revenue share
- -32%Blended CAC
- +19 ptsRepeat purchase rate
- Sample case studyB2B logistics2024
Lumen Freight: positioning a logistics firm for enterprise
Repositioned a regional carrier for enterprise shippers and rebuilt the pipeline around account based marketing.
- +3.1xQualified pipeline
- +46%Average deal size
- -21 daysSales cycle
Questions
About performance marketing
What ad spend do you recommend?
Most accounts need enough budget to produce at least 50 conversions per month per channel. We will tell you honestly if you are below that line.
Do you charge a percentage of spend?
No. We charge a flat monthly fee so our advice about budget is never biased.
Start here
Find out what is leaking revenue in your marketing.
Book a free 30 minute audit. You will leave with three specific fixes, whether or not we work together.