Module 01
Strategy and positioning
Most marketing underperforms because it starts with tactics. We start with a 3 week audit of your market, customers and numbers, then hand you a plan with owners, budgets and a clear definition of a win.
Talk to us about strategy and positioningWhat you get
- Market and competitor teardown
- Customer interviews and jobs to be done map
- Positioning and messaging architecture
- 90 day growth plan with budget model
- Measurement plan and KPI tree
What changes
- 01One sentence your whole company can repeat
- 02A channel mix chosen on payback, not habit
- 03A dashboard everyone trusts
How we deliver it
Four steps, one owner.
- 01
Audit
Weeks 1 to 3
We read your numbers, interview customers and map what is really driving revenue. You get a written teardown with no jargon.
- 02
Architect
Weeks 3 to 4
One plan across brand, web, media and automation, with owners, budgets and a scoreboard everyone can read.
- 03
Build
Weeks 4 to 10
Creative, site, tracking and workflows ship together so the system works the day it goes live.
- 04
Run
Ongoing
A weekly operating rhythm: test, learn, reallocate. Monthly reviews tie everything back to revenue.
In practice
- Sample case studySaaS2025
Kestrel Analytics: product led growth for a data startup
A new website, onboarding and lifecycle program that turned free trials into paying teams.
- 7.2% to 12.8%Trial to paid
- +37%Activation rate
- 2.6xOrganic signups
- Sample case studyE-commerce2025
Harbor & Pine: from marketplace seller to direct brand
Rebuilt brand, store and paid media for an outdoor goods label that depended on a single marketplace.
- 6% to 41%Direct revenue share
- -32%Blended CAC
- +19 ptsRepeat purchase rate
Questions
About strategy and positioning
How long does a strategy engagement take?
The core audit and plan take 3 to 4 weeks. Most clients then move straight into execution with the same team.
Do you need access to our analytics?
Yes. Read only access to analytics, ad accounts and CRM lets us base the plan on your real numbers instead of benchmarks.
Start here
Find out what is leaking revenue in your marketing.
Book a free 30 minute audit. You will leave with three specific fixes, whether or not we work together.