The challenge
Lots of signups, few activations, and a pricing page nobody understood.
SaaS · 2025
Kestrel Analytics: product led growth for a data startup
A new website, onboarding and lifecycle program that turned free trials into paying teams.
Sample case study. Replace with your own work from the admin panel.
7.2% to 12.8%
Trial to paid
+37%
Activation rate
2.6x
Organic signups
What we built
Pricing and packaging research, a rebuilt site, in product onboarding and a trial to paid lifecycle program.
More work
- Sample case studyE-commerce2025
Harbor & Pine: from marketplace seller to direct brand
Rebuilt brand, store and paid media for an outdoor goods label that depended on a single marketplace.
- 6% to 41%Direct revenue share
- -32%Blended CAC
- +19 ptsRepeat purchase rate
- Sample case studyHealthcare2025
Northfield Dental: a booking engine for 14 clinics
Unified fourteen local sites into one platform with online booking, local SEO and automated reminders.
- +58%Online bookings
- -24%No show rate
- 2.3xLocal pack visibility
Start here
Find out what is leaking revenue in your marketing.
Book a free 30 minute audit. You will leave with three specific fixes, whether or not we work together.